The advantages and challenges of e-marketing
The most important advantages that the e-marketing
application brings when the marketing plan includes achieving integration
between the organization's website on the Internet and other marketing tools,
as follows:
The expansion of the customer base as a result of instant
and permanent access, as the site is always open and can be accessed by the
international customer as well.
Reducing costs and assistance in achieving flexibility for
the marketing budget.
Humanity in the relationship between the seller and the
buyer through simple communication channels and direct interaction, in order to
achieve a strong relationship between them.
Reducing paperwork to give more attention to customer
needs.
Reducing the time to complete transactions, as all stages of
marketing can be done by direct service on computers and the Internet or access
to customers everywhere without restricting geographical boundaries by taking
advantage of the advantages of e-mail marketing
- Providing access to all global markets and identifying
products
- Increasing the ability to collect detailed information
about clients and to conduct online surveys and evaluation, which helps in
analyzing, improving and developing the market.
Flexibility to quickly display information about products
and services while updating information quickly and at a limited additional
cost, enabling institutions to reward their best customers by providing them
with information on prices and special offers for products and services.
- The ability to define the target customer and provide
value-added services to him at an unbeatable cost level for a traditional
marketing campaign.
- Enables the organization to provide
a higher level of service such as manufacturing on demand in large numbers and
offering individual discounts according to the customer's previous purchase
pattern and details.
Through collecting, managing, analyzing, and distributing
information about clients, organizations can better understand their needs,
define opportunities for them better and develop in the light of this, and
enhance their relationship with customers, improve their services, and
profitability of products and services and provide valuable new offers.
There are other advantages that differ according to the
sectors and the destinations that have e-marketing, including the following:
Benefits for individual and customer sectors:
- Providing non-stop market space and providing
information throughout the hour, thanks to the advantages of e-mail marketing.
- Improving the quality of purchasing decisions among
consumers and customers, as a result of the opportunities provided by
electronic commerce to search and roam through the spreading websites.
- Imposing a job for individual sectors, as it
contributes to developing human skills and acquiring known capabilities for
electronic work.
- Reducing the waiting time for customers to obtain
catalog information to determine product specifications, and this is among the
benefits of e-marketing to customers.
- Take advantage of the advantages of e-mail marketing by
continuously communicating with customers
Benefits
for organizations and institutions:
- Improve the competitiveness of business organizations,
and support their ability to create a competitive advantage that helps them
achieve a strategic position
Ease of making deals and transactions using electronic
commerce techniques and exchanging information in an easy and fast way.
Achieving great benefit for small and medium-sized projects
by allowing the presence and presence in the electronic market.
Advantages for government and decision-making centers:
- Supporting the validity of the trade balance of
countries and developing exports through the ability to access global markets
in an easy way.
The ability of the government to provide its educational,
health, communication, licensing, documents, and other services in an easier,
less effort and less time for its citizens
- Supporting the information technology industry, which
contributes to opening new electronic markets and reducing the severity of
unemployment that the country suffers from.
: Electronic and Marketing Disadvantages Challenges
Various writings and studies indicate that electronic
marketing faces many obstacles and challenges. There are marketing
disadvantages that affect it, and it may reduce the effectiveness of its use.
Therefore, these obstacles must be overcome and the most important of these are
as follows:
- The foreign language challenge, where the marketer
should know the meaning of the words used in the product name, ads or signs
The challenge of cultural differences between individuals in
societies
The challenge of payment methods and problems Using credit cards,
especially fraud and piracy, is among the most important disadvantages of
marketing.
The challenge of a commodity mix that is appropriate for
every market, because the commodity mix may suit the local market and is not
suitable for the foreign market.
- Challenges of the choices needed before the website
before using "content, colors ..."
The challenge of obtaining more information about the actual
and potential consumer, as the marketer must give the consumer a sense of
security and confidentiality when he is asked to do more
As much information as possible about himself.
There are challenges specific to developing countries and
are:
The absence of the necessary infrastructure for this type of
modern trade.
- The lack of clarity in the future vision of e-marketing
among company managers.
- The high material cost of switching to e-marketing.
The lack of computers available to a large percentage of
citizens in developing countries.
The Internet does not spread significantly in some
developing countries
Slow internet and difficulty surfing websites.
Lack of confidence in electronic payment methods, which are
the most forms of payment related to electronic marketing
A site that allows its visitors to view the various products and commodities they need online in order to find and provide the goods that the consumer desires at the cheapest price and in high quality. Also in his second section he provides a set of articles related to the field of marketing The consumer on this site can simply and with one click get all the products of fashion, fashion, beauty, makeup, home decor, electronics and other products.
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